Most people who launch digital products lose money in the first month for one reason: they had no idea what numbers they needed to hit.
They launch ads. They watch the dashboard. They hope.
That's not a strategy — that's gambling.
Professional launches work in reverse. You decide your revenue goal first. You calculate what conversion rates you need. You allocate ad budget across channels. You track results against the plan.
These two templates are the exact ones I use inside my agency on every single launch. They turn guessing into a system.
Template 1 — Revenue Forecast
Reverse-engineer your launch. Know exactly how many sales, what AOV, and what ROAS you need to hit your goal — before you spend a penny.
Template 2 — Media Plan
Organise your ad budget across channels. Track spend, results and ROAS in one place. Stop burning cash on what doesn't work.
This is one of the key templates I use with clients to forecast how much they'll make per funnel before they ever spend a penny on ads.