A proven framework for selling digital products through storytelling and persuasion.

By Serhii Kharkivshchenko – Launch Strategist & Online Course Expert

🧠 What Is a VSL Funnel?

A Video Sales Letter Funnel is a structured, conversion-focused marketing funnel that uses a pre-recorded video to present and sell your offer. It’s built to walk your leads through a narrative – from problem to solution – and guide them toward immediate action.

Ideal for: Coaches, consultants, and creators selling offers from £47 to £2,000+

Visual Representation:

🔁 The 5 Core Stages of a High-Performing VSL Funnel

1️⃣ Awareness Stage – Attract the Right Leads

2️⃣ Engagement Stage – Warm Up the Viewer

3️⃣ Delivery Stage – The Video Itself

4️⃣ Follow-Up Stage – Nurture to Convert

5️⃣ Post-Sale & Long-Term Nurture