📊 What Is a Media Plan — And Why You Need One

If you’re running ads (or planning to), but don’t have a clear media plan, you're flying blind.

A media plan helps you organise, structure and track your paid media strategy — so your budget actually works for you.

In simple terms:

A media plan is a document where you define your advertising channels, budgets, placements, expected results, and track your performance.

It's how professionals avoid burning through cash — and how we analyse what’s actually working.

📎 Template Link:

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https://docs.google.com/spreadsheets/d/1cFEKwARP9LiHeWrgALCgEHj8jRi4wb1yz76_oveff98/edit?usp=sharing

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🧩 Key Components of a Media Plan

🧠 How to Build a Simple Media Plan (Step by Step)

Here’s how I usually help clients create a simple but effective media plan:

✅ Step 1: Set Your Objective

✅ Step 2: Define Your Budget

✅ Step 3: Choose Your Channels

✅ Step 4: Assign Budget Per Channel