What this is: A universal system prompt that you install once into a Claude Project. It activates the full AI Digital Product Launch System across all 7 prompts — so every session starts with full context, the right tone, and the right rules.

How to use: Read this page fully before touching any other prompt. Follow the 3-step setup below. Once installed, you never need to paste this again.

What you get: A persistent AI assistant that remembers your project, your audience, your offer, and your rules — across every session.

What Is a System Prompt?

A system prompt is a set of permanent instructions you give to an AI before any conversation begins.

Think of it as a briefing document that tells the AI:

• Who it is
• What it's helping you build
• What rules it follows
• What it should never do

Normal AI conversations start fresh every time. A system prompt changes that — it gives the AI permanent context that applies to every message in every session inside that project.

What Is a Claude Project?

A Claude Project is a dedicated workspace inside Claude where you can:

• Install a system prompt that applies to every conversation in that project
• Store context about your business, offer, and audience
• Keep all your work in one organised place

Without a project: Every time you open Claude, it knows nothing about you. You start from zero.