Guide to Creating a Tripwire Funnel
First Encounter: Creating Interest
Offering Free Content (Lead Magnet)
Tripwire Product: The First Purchase
This should be an attractive offer
Options for Creating a Tripwire
Follow-up Emails: Transition to Main Offer
Planning Subsequent Email Campaigns
Using Social Proof
Main Product Offer: Upselling
Value Proposition
Technical Aspects
Cross-Selling and Loyalty
Using Cross-Selling
Loyalty Programs and Repeat Sales
Collecting Feedback and Improvement
The Importance of Reviews
A tripwire funnel is one of the most effective ways to turn interested people into loyal customers who are willing to buy more. In this guide, I will show you how to build a tripwire funnel to maximize your income and build lasting relationships with your customers.
A Tripwire (from English "tripwire") is a low-cost product or service you offer to your customers to turn them into paying users. This product serves as a "trigger" that leads to higher-priced offers and helps build loyalty.