Workbook: 23 Types of Sales Funnel

Over the past years, I’ve personally built and launched dozens of sales funnels for clients across various industries — from online education and coaching to digital products and high-ticket programmes.

These funnels have helped my clients generate consistent revenue, scale to £10K+ launches, and build systems that work even when they’re offline.

Now, I’m sharing this knowledge with you.

Why? Because I believe that every expert, coach, or digital entrepreneur deserves to have a clear, working system — not just random marketing tactics.

</aside>

This workbook outlines 23 proven types of sales funnels I’ve used in real launches. You’ll see what each funnel is for, how it works, when to use it, and how to structure it properly — plus tips based on my own experience.

From lead generation to tripwire offers, upsells, downsells, evergreen webinars, and high-ticket sales — you’ll get a full breakdown of the strategies that actually work.

Pick the ones that match your business model, test, and scale.

Let’s get to it.

Quickly Launch Your Idea And Turn It Into A Business That You Dream Of!

🔥Why Funnels Matter — and Which One to Choose

Let’s make something clear from the start:

❌ You don’t need to know all 23 types of sales funnels.

✅ But you do need to understand the key differences — so you can pick the one that actually matches your business model and goals.

Why do we need a funnel in the first place?

Because a funnel is more than a buzzword.

It’s a structured system that guides your audience step-by-step — from cold leads to loyal customers.

💡With the right funnel in place, you’ll always know:

Where your leads drop off
What stage needs improvement